What once seemed like an unrealistic childhood dream gradually became a guiding principle: to build a life centered around owning little, wanting little, but dreaming boldly and far. A minimalist lifestyle, in his eyes, was the path to the greatest return: happiness.

At last weekend’s Cyclingworld Europe trade show, we unveiled a range of brand-new creations spanning bikepacking, gravel touring, all-road racing, on- and off-road cargo, monster cross, and other areas we’re passionate about in cycling.

After his victory in 2020, Sofiane decided to return to the Atlas Mountain Race in Morocco last year, taking on the challenge for a second time. Things went different than planned though..

If you’ve been following us for a while, you’ve probably noticed we have a bit of a sweet spot for stickers... We just made a fresh batch and sent them out to our dealers!

When Gosse told us that he would retire from the professional cyclocross racing circuit at the age of 30, his announcement came with that familiar question - and quiet irritation and unease - that every ex-pro eventually faces: what’s next?